ARTIST MANAGEMENT & RESOURCE COMPANY
Caleb Music Group specializes in the development of artists with a variety of experience. It is imperative to invest in an artist's ministry, education, and career. We set a precedent for our artists by accompanying them on tour and providing all of the promotional materials they will need. A recording artist should expect to learn what deals to consider, how to make the most out of their money, and how to generate residual income from just a few songs so that one day, we can build a platform where artists can earn a living from their music.
Currently, our managers develop innovative marketing strategies for our artists in an on-demand market. Music delivery has changed significantly since 2008, with fans now having instant access to all their favorite content. Artists must constantly adapt as well as have constant publicity, which includes visual aids, biographical information, and other means of exposure, to realize any profit. With the assistance of our digital marketing specialists and public relations specialists, we have created resources that artists can access to learn the basics of personal branding.
CMG offers artists the opportunity to show what they are capable of and what makes them unique. Our main focus is to get to know our artists and introduce them to the key players and influencers in that niche - we cultivate the best possible product an artist can offer, identify the niche the artist is most suitable for, and then contact those key players and influencers. By investing time in a particular niche, our artists can become key players on the market and can be requested for different ministries, businesses, and organizations.